This wine store located in Boadilla del Monte, in the outskirts of Madrid, bears the very atypical name of “La Mercería” (The Haberdashery). It has nothing to do with any previous activities in the facilities as it is the case with Madrid’s cult wine merchant La Tintorería (literally “The Dry Cleaner’s”). The name of this shop, owned by Daniel Cortes, is an in-joke. When he told his childhood friends he was about to open a store, many asked what he would sell and he joked saying it would be a haberdashery. The whole thing turned into such a running joke among them that Daniel eventually used it to name his shop, which now welcomes visitors with a neon La Mercería sign.
Daniel, 32, was born in the province of Zamora in northwest Spain. He still remembers his father mixing red Prieto Picudo and white Verdejo grapes grown in the Benavente Valley to make homemade wine. After finishing his sommelier training at Madrid’s Chamber of Commerce he worked for some wineries in Ribera del Duero such as Convento de San Francisco or Resalte. Even today, during the harvest season, he helps some of his friends like natural wine producer Alfredo Maestro.
The store, which opened its doors in March 2014, increasingly attracts wine lovers from outside Boadilla del Monte. It shouldn’t come as a surprise given that he has about 900 wines on sale (reaching almost 1,400 all year round) including a great deal of new, adventurous producers, many of which are also close friends. His criteria for selecting wines go beyond price: “I don’t particularly look for value; I try to sell wines that have that wow factor”.
Vinoteca La Mercería is hard to pigeonhole. Here you’ll find an eclectic mix of established brands such as Abadía Retuerta, Ossian, San Vicente, Vega Sicilia, Contino or the Eguren family’s premium wines along with trendy, small producers like Dani Landi, Envínate, Barco del Corneta, Ponce, Domaines Lupier or more obscure names such as Komokabras and Altares de Posmarcos from VT Barbanza e Iria in Galicia, Oriol Illa’s new wines from Castilla y León, or those from former Dominio do Bibei’s winemaker Laura Lorenzo. Other unusual, hard to find bottles come from young, small producers from Rioja, Toro and Ribera de Duero.
Inexpensive tastings and producer presentations are usually held on Fridays and Saturdays at La Mercería’s tasting room downstairs.